When it comes to online dating, honesty is probably the best policy, but some things are better left unsaid.  Navigating the rough waters of how to describe yourself in an honest and catchy/compelling way is something all online daters struggle with.  Indeed, the 40 million Americans using online dating sites have quickly learned what can make the difference between getting overlooked and connecting online: the perfectly written dating profile description.

Yesterday, Imagini launched ProfileWiz, a new site that helps both the 2 million new monthly users of dating services, as well as experienced romance seekers looking to freshen up their profiles.

Utilizing Imagini’s patent-pending VisualDNA technology, ProfileWiz poses questions and presents possible answers in the forms of photos. In less than five minutes, ProfileWiz produces a 500-word personalized profile reflecting the personality and dating preferences of the user that can be accepted as is or tailored into an even more nuanced version. ProfileWiz is capable of writing more than over 64.1 trillion possible profiles that help cut to the quick in the quest to find a partner.

With 49.9 million links with profile tips and writing services costing $30 to $200 per profile – dating industry revenue topped $1 billion last year – ProfileWiz produces a description for a fraction of that. In addition to helping members of online dating services save money, it saves time searching with an apt, enticing description that sets them apart.

While I’m not single, I did find my ProfileWiz report psychologically illuminating. While I probably would do a terrible job describing myself, ProfileWiz was indeed like my personal Cyrano – articulating my wishes, preferences and hopes in a beautifully compelling way.

You can get your own ProfileWiz report at  And if you hurry, the first 1000 people that click on this link – can save $4.75 and get their report for free.