Hmmm, I’m not sold on the new Starbucks logo. 

I liked the impact of the green and black together, plus I thought it was important to have the name Starbucks in the logo (plus, it’s a great name that’s fun to say).  I understand their decision to drop the word “coffee”, as they do serve more than serve java (and I’m sure they have a lot more product intros planned).  However, I feel like their new logo is better designed for Princess Cruises than a coffee house.  Well, that’s just my mocha cappucino grande’s worth…